Campaign’s Digital Faces to Watch 2024 – Tara Dawoud, Social Media Manager, Hashtag Social Media Agency
Age: 26
Nominated by John Karam, Senior Social Media Manager:
Tara is a delight to work with, she always takes accountability of everything that she is involved in and delivers on it. She has a very proactive approach which makes her extra valuable for the agency and her clients. Add to that her passion for Social Media and you get a winning mix!
Career highlights
With over 6 years of diverse industry experience, I bring expertise in brand strategy, content marketing, social media virality, and crafting engaging marketing for brands. Coming from a strong background in F&B as well as lifestyle & beauty, I have worked on a myriad of accounts & campaigns for brands such as Dubai Mall & EMAAR Entertainment, Atlantis Dubai, Saudi Film Confex, Sigma, Dose of color and Girlactik. My most recent accomplishment being the account manager for Fitness First MENA. Diving into the fitness industry and understanding the content that drives positive engagement has been an amazing learning experience.
Guiding principles
My principles emphasize authenticity in all interactions, whether with colleagues, friends, or clients. Understanding the complexities of life beyond the 9-5, I prioritize empathy. Balancing strategic approaches with emotional intelligence is a key to recognizing human behavior and unlocking potential. Above all, staying true to myself is something I don’t compromise on.
Side hustle
My side hustle began in high school, baking elaborate cakes for friends’ birthdays. By 15, I was taking requests and charging for my creations. Now, at 26, my passion for cooking extends to crafting weekly meal plans for busy friends who don’t prioritize cooking, turning a hobby into a service.
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