Campaign’s Digital Faces to Watch 2024 – Shahza Ali, Senior Influencer Marketing Executive, By Niggi Marketing Management
Age: 30
Nominated by Nikita Phulwani, Managing Director:
Shahza is the epitome of responsibility and leadership. From managing our F&B portfolio to overseeing influencer campaigns, she ensures excellence in every aspect of her work. Our industry often faces numerous last-minute demands, but Shahza has a knack for swiftly addressing them. Whether through her strong rapport with stakeholders or her adeptness at quickly resolving challenges, Shahza has contributed to the company’s business expansion. Shahza’s commitment to team building and reliability exemplifies her unparalleled dedication and team spirit.
Career highlights
Shahza, a Senior Influencer Marketing Executive at By Niggi, has orchestrated numerous impactful campaigns for global brands. These campaigns have left a lasting impression and driven tangible results, earning her clients’ trust and securing recurring collaborations. A highlight moment would be Shahza’s Lipton Ice Tea Change for Better campaign winning Gold at the MENA Digital Awards 2023. Her dedication to understanding and anticipating industry trends has allowed her to stay ahead of the curve, consistently delivering innovative strategies tailored to meet evolving client needs.
Guiding principles
Research and keeping up with trends will always make one stand apart. Communication is critical to building strong relationships with any stakeholder – be it clients or influencers. Taking ownership of one’s successes and failures is imperative to growth and helps one to be better prepared
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