Campaign’s Digital Faces to Watch 2024 – Rita El Khoury, Senior Media Executive, Zenith UAE
Age: 29
Nominated by Rita Kteiche, Business Director:
Rita is one of the smartest talents in the digital industry. Her insights, innovative approach, and adeptness in leveraging digital platforms make her an invaluable asset. She continuously ensures staying up to date in digital trends and technologies, allowing her to craft effective campaigns that resonate with target audiences. Her ability to analyse data and optimize strategies for maximum impact is truly impressive. Rita consistently demonstrates sharp problem-solving skills and a keen eye for detail, ensuring projects are executed with maximum output and performance.
Career highlights
Earlier on in my career, I focused on mastering the intricates of performance marketing and using this expertise to execute my client’s media strategies. I’ve worked with local and global clients across sectors – Expo2020, du, Huawei, to name a few- helping them achieve their business goals while constantly learning . Having accumulated substantial knowledge, I now shifted my focus towards helping my clients build tailored and successful media strategies and guiding execution to ensure business objectives are met. I currently lead on MINI applying my experience to deliver impactful results
Guiding principles
Integrity, Growth, Adaptability, Authenticity and Gratitude. I always try to face challenges with integrity while learning and growing from all experiences. Adaptability is the best way to survive a fast-changing world while authenticity and gratitude pave the way to achieving my best work.
Side hustle
I proudly co-manage our family car parts business, contributing to its ongoing success while simultaneously working on expanding it by applying my knowledge into it’s digital transformation. I am also working on starting my own tea brand which will allow me to share my passion and fascination.
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