Campaign’s Digital Faces to Watch 2024 – Rand Hilal, Senior Social Media Executive, TBWA\RAAD
Age: 24
Nominated by Tony Kayouka, Head of Social and Content:
Rand is exceptionally dedicated with a high level of ownership. This reflects on her work with flawlessly executed campaigns that stay up-to-date with evolving trends. Rand is calm; before, during and after the storm. Her unwavering commitment guarantees staying ahead of the curve.
Career highlights
Rand is a social media fanatic, from the moment she graduated in AUB, she knew she wanted to work in social media to follow her passion. Rand spends her spare time playing badminton, reading and of course on TikTok. Working on KFC for 3 years now, Rand launched KFC Arabia’s TikTok page while sustaining it with content relevant to the region and GenZ leading to substantial growth in followers and brand awareness within the platform’s vibrant community. Rand collaborated closely with the integrated team on the award-winning campaign “The Originals”, achieving recognition for excellence in creativity and impact on social.
Guiding principles
Note-to-self: Keep going and always look for an inspiration! Also, working closely with the team and learning from interactions fuels my curiosity and drives me to continually expand my knowledge and skills and appreciate the collective strength of diverse perspectives and talents to achieve innovation and excellence.
Side hustle
Rand is working on a family business with her siblings under the name of @1920leather selling leather goods which is a business inherited from her grandfather.
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