Campaign’s Digital Faces to Watch 2024 – Mariana Baaklini, SEO Content Executive, GroupM Nexus Lebanon
Age: 28
Nominated by Gurdeep Matahru, Head of SEO:
Mariana has become indispensable to our team. Seamlessly merging content with the intricacies of SEO, she has redefined the landscape of our clients’ organic content strategies. From conceptualization to execution, ensuring our clients’ websites not only adhere to corporate standards but also thrive in the competitive realm of SEO. Her ability to create meaningful & engaging content has driven organic success for our clients. Looking ahead, I foresee her leading a team of content specialists with finesse, further elevating our capabilities and driving greater success for our clients.
Career highlights
With over 6 years of experience in translation, I specialized in development & corporate projects, notably Vision 2030 project in KSA with a Lebanon-based company. As a bilingual editor, I enhance content ensuring clarity and cultural relevance. My portfolio extends to content writing, where for 2 years, I’ve crafted engaging content in the interior design and architecture domains. Since joining GroupM, I’ve contributed to landmark projects across UAE and KSA, including Goody Kitchen, Red Sea Global, & FAB, demonstrating a keen ability to bridge cultures and industries through language.
Guiding principles
Dedication to accuracy and continuous learning underpin my professional ethos. I am committed to excellence in translation and content creation, making sure every project communicates effectively and resonates deeply with its intended audience. I’m dedicated to preserving Arabic language integrity,
Side hustle
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