Campaign’s Digital Faces to Watch 2024 – Karim El Khoury, Digital Executive, TBWA\RAAD
Age: 25
Nominated by Rony Skaf, Executive Digital Director:
Despite his young age, Karim has been a valuable team member for nearly a year, demonstrating remarkable maturity and drive to navigate the ever-evolving digital landscape. His solution-oriented, proactive approach makes him a key player in driving impactful digital-first thinking and creative work on his accounts. Karim’s exceptional ability to collaborate cross-functionally is instrumental in delivering high-quality, efficient digital solutions that elevate the team’s performance. Karim’s adaptability, coupled with his dedication and team-player mindset, make him a tremendous asset to the organization.
Career highlights
Karim seamlessly bridges his analytical background with a creative spirit to conceive data-driven ideas and compelling messaging.
With a B.S. in Industrial Engineering from Purdue and a Masters in Business Analytics from the University of Toronto, he possesses a strong academic foundation paired with a passion for marketing and digital innovation, always up-to-date with the latest trends. In 2019, he was amongst the first in the region to launch his line of instagram AR filters achieving over 2.5 billion impressions.
In his previous roles, he actively participated in digital initiatives, leveraging AR to create impactful digital experiences for SMEs.
Guiding principles
In a fast paced, constantly changing digital world, Karim brings his high moral values, enthusiam, passion, and solution-oriented spirit to work. He understands how crucial it is to be on top trends and tools to deliver top-quality work.
Side hustle
During his free time, Karim loves capturing moments with his detailed-oriented eye and camera. He works out about 3-4 times a week and loves trying new places/experiences with his friends. He listens to podcasts on health and entrepreneurship and practices public speaking.
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