Campaign’s Digital Faces to Watch 2024 – Jineesh, Senior Performance Marketing Executive, Keyade Middle East
Age: 30
Nominated by Laura Gleadhill, Head of Performance – Keyade:
Jineesh is an asset to the Keyade team and I am frequently reminded how lucky we are to have such a talent on our team. As shown in his professional achievements, Jineesh is tenacious when it comes to automation and transformation. Across a number of accounts within our portfolio, he has dedicated time and effort to build processes to streamline the way we work and drive better results for our clients. There is no challenge or problem to big for Jineesh, as he leans into difficult situations, turning them into opportunities.
Career highlights
As a Senior Performance Marketing Executive, I specialize in optimizing digital strategies across diverse sectors. I’ve spearheaded transformative initiatives, such as streamlining ad creation for a prominent retail client, reducing execution time by 35% via Smartly’s feed-based campaigns. Leveraging tools like Looker Studio, I automated monthly reporting, elevating analysis depth. Committed to exceeding targets, I foster team engagement through monthly knowledge-sharing sessions, consistently driving improved market positioning, sales, and agency-wide savings to ensure client satisfaction.
Guiding principles
Integrity: Operating with integrity and transparency ( I uphold ethical standards and prioritize honesty and fairness in all interactions, building trust and credibility with stakeholders.)
Continuous Learning: Committed to personal and professional growth, I embrace ongoing learning.
Side hustle
Harnessing my passion for stock market trading, I engage in strategic investments to generate additional income alongside my main job. By diligently researching market trends, analyzing stocks, and executing well-informed trades, I aim to capitalize on investment opportunities.
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