Campaign’s Digital Faces to Watch 2024 – Ina Penefuerte, Senior Account Executive, Create Group
Age: 30
Nominated by Nariman Mustapha, Account Director:
I highly recommend Ina Penafuerte for her exceptional work ethic and dedication. Ina consistently goes above and beyond, putting in extra effort to ensure the success of the accounts she manages. Her creativity shines through in her ideations to her clients and her professionalism and great relationship with her clients are excellent. Notably, she is quick to adapt and continuously seeks opportunities for self-improvement, which undoubtedly contributes to her rapid growth within the Agency. Ina’s commitment to excellence and her proactive mindset makes her an invaluable asset to any team.
Career highlights
Ina is a seasoned social media manager and content creator. Since moving to Dubai in 2015, she has worked with various brands from the beauty, dining, fashion, leisure and real estate industries. With nine years of experience, she has explored both her creative and account management sides. Some of the brands she has worked with over the years are Tips & Toes Middle East, Rx Coffee & Apothecary, Twenty4 Fashion and the Alshaya Group.
At Create, she has worked with notable clients, such as the Dubai Fitness Challenge and Meraas, driven by her aim to make an impact.
Guiding principles
Ina believes in the pursuit of excellence above success. She strives to constantly grow and to learn something new each day. Her biggest driving force is making an impact on people’s lives and serving as an inspiration, may it be to a lot of people or even just a single person.
Side hustle
True to her nature, Ina engages in various creative pursuits outside her full-time work, such as filmmaking, graphic design, painting, photography, and writing, working on personal projects and occasional freelance tasks.
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