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Campaign’s Digital Faces to Watch 2024 – Hisham Basheer, Senior Performance Executive, Fusion5

Campaign’s Digital Faces to Watch 2024 – Hisham BasheerSenior Performance ExecutiveFusion5

Age: 28

Nominated by Fadi SaderDigital Director:
Hisham’s contributions have led to remarkable growth in a short period of time, including a 18% increase in client ROAS in a month and boost in website conversion rates. His strategic insights secured and retained high satisfaction of clients.

Beyond numbers, His leadership helps the team collaborate effectively, leading to improved performance.

Hisham always does an outstanding job consistently delivering exceptional results driving great impact on both clients and the company.

Career highlights

A 28-year-old marketing maestro, boasting 4 years in the digital world. Good with numbers giving me the edge to decode ad performance and bring the ultimate ROI, resulting in the best combination of assets, channels and attributions. Highly experienced in lead generation & e-commerce across SEM, Social, and Programmatic media.

What’s next? Further looking to expand my knowledge into the cookieless future, advanced analytics, user behavior via server-side tracking, and cross-channel attribution methods with unified device IDs matching into a single user.

Guiding principles

“The best of you are those who are most beneficial to others.” -Prophet Muhammad ﷺ

This simple idea emphasizes the importance of generously helping others for self-betterment.

Side hustle

I’m working on freelance projects with friends, managing paid campaigns for their SMEs. Also, I’m investing in stocks, crypto, and other opportunities. On top of that, I plan on making a YouTube channel to talk about my daily sports experiences, particularly in football.

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