Campaign’s Digital Faces to Watch 2024 – Abdul Basit Malik, Performance Marketing Manager, Q Communications

Campaign’s Digital Faces to Watch 2024 – Abdul Basit Malik, Performance Marketing Manager, Q Communications

Age: 28

Nominated by Victoria Machin, Head of Digital:
Abdul is a Performance Marketing Manager at Q Comms with a track record of exceptional results in digital and is undoubtedly a future face to watch. His strategic skills and knowledge of his field has impressed clients and colleagues across the board, driving engagement, tangible growth, and ROI to new heights. It’s not just his digital acumen that sets him apart; his adept management and ‘can do’ attitude builds a culture of collaboration and support for the wider team. Abdul isn’t just a manager; he is a catalyst for success and is destined for success as a future leader in Digital.


Career highlights

With over 7 years of experience in digital marketing, collaborating with industry giants including ByteDance, Emirates Group, Rotana, and Landmark Group, I’ve spearheaded groundbreaking campaigns for renowned brands like Resso, Topgolf, Costa Coffee, and MMI. Achieving remarkable success, I’ve set new standards in the industry, crafting strategies that resonate globally while navigating challenges within regulated sectors. My track record showcases consistent, exceptional results, which is symbolic of my strategic prowess in understanding what truly drives conversions and their business goals.


Guiding principles

My passion for aviation inspires my marketing ethos, which emphasizes precision, adaptability, and innovation. I collaborate with industry leaders to craft impactful strategies. Client interactions drive my pursuit of excellence, exceeding expectations and setting benchmarks.


Side hustle

Beyond work, my dedication extends to mentoring my team. From conducting regular knowledge-sharing sessions to implementing personalized growth plans, nurturing talent is at the core of my leadership philosophy. It drives our collective success and fosters a culture of continuous improvement.


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