Campaign’s Digital Faces to Watch 2021 —Mohammed Abrar Ahmed, Digital Trader, Innocean Worldwide Middle East and Africa

Campaign’s Digital Faces to Watch 2021 —Mohammed Abrar Ahmed, Digital Trader, Innocean Worldwide Middle East and Africa

Age: 26

Nominated by Sari Bou Karroum, Senior Media Manager, Innocean Worldwide Middle East and Africa

Abrar is highly recommended due to his outstanding talent and exceptional knowledge of digital media.  He is a shining star and is a  trustworthy resource to the team. He has led Innocean MEA to undertake a big digital transformation impact since he joined our company. His eagerness and enthusiasm for self-development never stopped him from learning and be aware of the latest developments in the digital advertising landscape. At just 25 years old, he is handling extensive omnichannel campaigns for our clients with ease even though he is the youngest in our team, I am expecting an outstanding career for him in the future.


As a Digital trader at Innocean Worldwide MEA which is the in-house advertising agency for Hyundai Motor Corp, I’m managing omnichannel paid media campaigns on Social media and Google marketing platforms, collaborating with media and ad technology vendors to optimize cross-channel campaigns to achieve the desired leads and sales figure for our clients – Hyundai, KIA, and Genesis.

Guiding principles

I have always believed in the notion that hope gets you started motivation keeps you going. To not let yesterday take up too much of today and as Franklin D. Roosevelt rightfully said –  The only limit to our realization of tomorrow will be our doubts of today.

How has Covid changed your job?

Covid-19 has made a profound impact on my life not just my job. As human beings, we don’t like uncertainty and unpredictability but on the flip side, it has shown me how we are highly adaptable. Going to work is never just about work. You belong to a community, a common mission, and a common purpose. When you aren’t leaving home and only see each other on Zoom, some of that can be lost

Side hustle

I actively trade in stocks and crypto and have undertaken a lot of people’s investment portfolios as a fund manager making it a significant source of income for me. Apart from this, I run a small but fast-growing drop-shipping business with my friends and help upcoming SMEs with their social media content management, growth hacking, and creative direction.

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