Campaign’s Creative Faces to Watch 2024 – Saud Hasanain, Associate Creative Director, Sifr Studio
Age: 29
Nominated by Hana Al Otaibi, Marketing and public relation director:
I enthusiastically nominate Saud Hasanain for his exceptional skills, visionary thinking, and outstanding contributions to creative direction. With unwavering commitment, he has significantly impacted Sifr. Saud excels in inspiring and leading teams, fostering creativity, and effectively communicating complex ideas. His integrity, strong work ethic, and resilience make him invaluable. I am confident his remarkable achievements make him an ideal candidate for recognition. For further information or materials, please contact me. Thank you for considering Saud’s nomination.
Career highlights
Saud Hasanain, Associate Creative Director at Sifr Studio, merges the creative visionary with a passion for writing. A Computer Science graduate from the Islamic University of Madinah, I found my calling in the creative industry. Writing is my conduit for emotional expression and visual storytelling. Proudly, I was part of the creation of the King Salman Park campaign’s ‘Your Wonderment Fulfilled,’ from conceptualisation and scripting it entirely. My journey is fueled by a desire to craft authentic narratives, ensuring our stories resonate deeply.
Guiding principles
Honesty, trustworthiness, and confidence define my creative ethos. Each creation reflects a purpose, connecting with audiences on a genuine level. I embrace the responsibility to craft meaningful content that resonates globally, fostering connection, empathy, and wonder.
Side hustle
A fusion of prose, poetry, and workshops. Immersed in literature and music, I’m fueled by psychology’s depth. Writing became my solace, crafting workshops that mirror individual journeys reflected by art and words together. It’s not just a hustle; it’s my soul’s expression.
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