Campaign’s Creative Faces to Watch 2024 – Mohammed Samy, Art Director, Hill & Knowlton
Age: 29
Nominated by Mirna Eskarous, Creative Director:
Samy is a tech-savvy art director who deserves to be nominated for Faces to Watch 2024. His love and knowledge of AI technology are unparalleled.
Samy uses his passion for everything tech to create campaigns that are not only cutting-edge but also insightful, developing creative solutions that push the boundaries of what’s possible.
He combines his exceptional craft with an eye for detail to deliver high-quality campaigns. With his finger on the pulse of the latest technological advancements, Samy is undoubtedly a rising star in the industry, with a bright future ahead.
Career highlights
10 years ago, I started my design career while studying marketing. I’ve led global teams of diverse designers, copywriters, photographers, videographers, web designers and more. Together, we delivered exceptional results for the likes of PlayStation, Sony, Adidas, Jaguar, Starbucks, and Spotify.
As an Art Director that is passionate about everything tech, I focus on strategy and innovation first when working on campaigns, I take pride in developing visuals that empower brands beyond conventional boundaries. As an innovation catalyst, I’m committed to elevate brands with compelling narratives.
Guiding principles
I love taking risks and that’s why I love exploring with new technologies. Growth is only possible when you take risks and try new things. By fostering enduring connections and prioritising ethics & integrity, my ultimate goal is to make positive and innovative changes in everything I do.
Side hustle
I won’t call myself a tech geek, but my love for AI, film production, and CGI is unreal! I make short films using Unreal Engine to explore endless possibilities and quiet literally, the unreal! I even made a digital version of myself that you can meet anytime.
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