Campaign’s Creative Faces to Watch 2024 – Louis Borniche, Motion Graphics Artist, Publicis Middle East
Age: 26
Nominated by Anton Marais, Creative Director:
Louis embodies the epitome of a dynamic, forward-thinking creative force. Hailing from Paris, his journey into the advertising world began with an early hustle, showcasing a relentless drive and passion for his craft. What sets Louis apart is his insatiable curiosity and refusal to accept limitations. He seamlessly integrates knowledge in other areas to elevating his projects to new heights. His strategic mindset and willingness to push boundaries have already led to notable achievements, including victories at The Dubai Lynx. Louis is not just a rising talent; he’s a visionary whose innovative approach is already enriching our industry.
Career highlights
I started working part-time at an advertising agency, even before graduating with a master’s degree in art Direction and Animated Media from LISAA, the Higher Institute of Applied Arts in France. Upon graduating, I joined Razorfish, a digital agency, part of Publicis Group. Eager to expand my professional horizons, I moved to the UAE through an internal mobility program to Publicis Worldwide Middle East where I work on automotive clients including Jeep, Dodge, RAM and Fiat. Within a few months, I am honored to have won 3 Gold tophies and 1 Silver at the Dubai Lynx.
Guiding principles
What motivates me the most in life is acquiring knowledge. Immersing myself in elements that are outside of my comfort zone has been the key to unlocking the best in my creativity.
Side hustle
I am incurably curious and passionate about photography and videography. I have combined these activities with another passion dear to me, which is music, to create artist portraits and music videos. It’s by developing a versatile profile that I’ve discovered new passions related to art in general.
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