Campaign’s Creative Faces to Watch 2024 – Katerina Ismail, Production Manager, Umami Comms
Age: 30
Nominated by Bianca Diaz Bates, Creative Director:
Kat embodies the essence of Umami Comms, showcasing exceptional organisational skills, effective communication, and forward-thinking creativity that consistently surpass expectations, distinguishing her as a remarkable talent in the industry. I enthusiastically nominate Kat, with full confidence in her ability to continually innovate, challenge norms, and make a lasting impact in the field!
Career highlights
With ten years in Advertising, I’ve honed skills in client relations, content ideation, and team management. Collaborating with big brands like Coca-Cola, Vacheron Constantin, Lancome ME, and Djula has shaped my career. For the past two years at Umami Comms, I’ve managed client relations and production for renowned F&B spots like Honeycomb Hi-Fi, Pitfire, and Salmon Guru. Immersed in the F&B industry, I’ve developed a unique expertise that distinguishes my approach in this field.
Guiding principles
Guiding principles of respect, collaboration, and empowerment are fundamental for fostering a productive team environment. These values emphasise treating each member fairly, encouraging mutual support, and working together effectively, which are important for maintaining a positive and efficient pr.
Side hustle
Outside my primary job, I collaborate with my partner in a CGI content creation venture. Together, we utilise digital tools to produce visually compelling storytelling, catering to modern communication requirements.
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