Campaign’s Creative Faces to Watch 2024 – Hamza Sheikh, Head of Production, LPS
Age: 27
Nominated by Aasim Shaik, Managing Director:
Hamza leads the production department at LPS, contributing to the agency winning production team of the year in 2023. Hamza has consistently shown remarkable maturity and astute people management skills to build an A team for content creation and production. He is someone who is willing to go beyond conventional and is passionate to build for new age platforms. He has led brand engagements ranging from social 1.0 productions, short form video campaigns to gaming content with streamers. I strongly recommend his candidature in view of his contribution to the agency and industry at large.
Career highlights
Hamza’s journey in the professional realm is particularly remarkable, as he embarked on his career trajectory at the age of 16, defying conventional educational pathways.
Hamza is a seasoned industry expert boasting over 8 years of experience, leading a team of 11+ creatives at LPS. His tenure in the competitive Dubai media industry has afforded him a profound understanding of the intricacies necessary for delivering truly exceptional campaigns. With a diverse portfolio spanning across sectors such as automotive, government, real estate, retail, fashion, fintech, and FMCG, Hamza has established himself as a versatile and adept professional.
At LPS, Hamza oversees three primary departments specialising in Shortform video, 360 production solutions, and animation/VFX. Hamza’s team has achieved remarkable milestones, including the addition of 30+ new clients to the production portfolio in 2023 alone. Notably, Hamza’s leadership has led to the team’s recognition with prestigious awards, including agency producer team honors at the CME Awards 2023 and consecutive Agency of the Year (AOTY) wins in 2022 and 2023. Hamza’s unwavering commitment to excellence and innovation continues to set the bar high within the industry.
His unconventional path serves as a testament to the power of passion and resilience in achieving extraordinary success.
Guiding principles
Prioritising flexibility & empowering every team member’s creativity. Efficiency is crucial—find lean solutions within budget and on time. Cultivate leadership in each member to foster growth. Collaboration across departments is essential; only through cohesive teamwork can we navigate the complexities of the modern media landscape effectively.
Side hustle
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