Campaign’s Creative Faces to Watch 2024 – Adham Al Saabi, Content Manager, Publicis Groupe – One Energy Lebanon
Age: 29
Nominated by Toni Raad, Senior Manager – Communications:
Adham is a force to be reckoned with and surely one of the faces to watch. Not only is he a great person but also the ideal individual to work with.
He’s passionate, dedicated, and always gets things done no matter the complexity; and mind you, we’ve worked on complex projects.
A great writer, planner, project manager, and the perfect client companion, Adham is an inspiration to all those who work with him. He is someone you can’t but respect and admire… a superstar in the making.
Career highlights
My journey in advertising started in boutique agencies which exposed me to multiple disciplines, including account management, copywriting, and media.
Upon landing at One Energy as a content manager, I was well-rounded enough to be certain that creativity and communication were the skills that were going to propel me, and my team, to new heights.
In this role, I am able to expand on my ability to craft impactful and relevant stories and advance my leadership skills; thus, building a content team that is ready to dissect and tell the narrative of one of the most challenging clients, Aramco.
Guiding principles
Two opposing factors come together to effectively communicate a brand’s story: discipline and rebellion. I constantly aim to listen and observe to deliver content that aligns with the client’s objectives.
Then, I envision, craft, and analyze to push the boundaries.
Side hustle
My storytelling inspiration comes from my ability to listen to people’s stories and understand the profound impact experiences have on us.
As someone with a keen interest in psychology, I have recently begun working with a psychoanalyst to learn how to provide primary services to low-income people.
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