Campaign’s Creative Faces to Watch 2023 – Richa Rai, Senior Account Manager, Grey Dubai
Age: 28
Nominated by Zeina Korek, Group Account Director, Grey Dubai:
Richa Rai, Senior Account Manager, Grey Dubai: Richa has grown tremendously over the past year and has swiftly become one of the most valuable team players within the agency, handling Haleon & HSBC, two of Grey’s key global accounts. In addition to leading on several other campaigns like IKEA Ramadan and more. Her energy is what sets her apart and keeps her moving forward. Her honesty, dependability, confidence, and capability to work in high-pressure environments are some of Richa’s traits which clients and senior team members have consistently applauded.
Richa is talented, consistent, and an incredible asset – I am glad she has chosen Grey Dubai as part of her journey.
Career highlights
Richa began her journalism career at 17, writing for publications and participating in CNN and IBN7 panel discussions. Her passion for storytelling through brands led her to an internship with Ogilvy India in 2016. Since then, she has managed 25+ brands, and worked on end-to-end campaigns (one of which reached 250M people).
In 2022, she joined Grey Dubai as a Senior Account Manager where she handles clients like Haleon, IKEA, HSBC. Recently she led the launch of the IKEA Ramadan campaign.
She believes – The world is a brand. So much so that we get up to brands and sleep to them. (Read: Toothpaste and mobile phone). And she loves them.
Guiding principles
Do what you love.
Always look for solutions
Passion to excel
Integrate with your team
Always ask what’s next
Take risks
A positive outlook always helps
Side hustle
I always want to do better, so I try to allocate 20% of my time to equip myself with more skills and knowledge. I’ve completed an online course on the Fundamentals of Digital Marketing by Google. I’ve also taken up Amazon Marketing and participate in workshops on a wide range of topics as often as possible.
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