Campaign’s Creative Faces to Watch 2023 – Fadi Abdeen, Senior Designer, Leo Burnett KSA
Age: 27
Nominated by Mohammed Sehly, Executive Creative Director, Leo Burnett KSA:
Fadi is a creative with an exceptional talent for mastering anything he sets his mind to, aside from his love for his craft: design, illustration, and typography. He’s a big idea person and always proactive in his approach.
His ability to quickly adapt to new challenges, enables him to consistently come up with fresh and exciting ideas that always impress.
Fadi is proactive and loves taking initiatives. Always challenging the norm and seeks out ways to create positive change, making us all glad to have him around.
Career highlights
Meet Fadi, a senior designer. In his years in the creative industry, Fadi has had the pleasure of working on various exciting projects, ranging from branding and advertising campaigns to digital experiences and film shoots. With each new challenge, Fadi approaches it with a playful attitude, a dedication to excellence, and an unquenchable thirst for creativity and innovation. Whether it’s through weaving captivating stories, experimenting with new design techniques, or brainstorming out-of-the-box strategies, Fadi always aims to create work that packs a punch and inspires others. When Fadi isn’t busy designing killer content, he unleashes his competitive spirit as a fierce martial artist, holding several championship titles in Muay Thai and boxing. Fadi is always ready to push boundaries and continue having fun along the way.
Guiding principles
I believe in simple, purpose-driven design that makes an impact. Continuous learning is crucial to stay ahead in our ever-changing field. I approach each project as a chance to grow, innovate, and exceed expectations
Side hustle
I have successfully created a side hustle NFT project on the CANTO blockchain called SANTOBEARS. I am proud to say that the project was fully minted in less than 30 minutes, and I was able to generate significant hype on Twitter and maintain the momentum. I’m always on the look for ideas whenever and wherever.
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