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Campaign Online Briefing brings to the main stage the audio channel and how it influences consumers in the current media landscape. Technologies have evolved and placed audio in different formats such as voice assistants and streaming platforms, also changing the interactions surrounding this medium. The Covid-19 pandemic further developed audio audio-only content, such as podcasts and audiobooks, as people looked for a way to escape the screens.
According to Kantar, this medium has overtaken influencer content as the preferred digital ad medium and podcast ads are perceived as both better quality and more relevant compared to 2020.
When the IAB GCC revealed the MENA di
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