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Campaign Middle East’s January edition sets the pace for 2025

Campaign Middle East's January 2025 issue – Predictions 2025 | Digital Agency and Adtech Guide 2025 – reflects the energetic start to the year, and sets the tone for the months ahead.

Campaign Middle East’s very first issue of 2025 – Predictions 2025 | Digital Agency and Adtech Guide 2025 – is officially out on stands. The edition reflects the energetic start that the region’s brand and marketing industry has had to the year, and sets the tone for the months ahead.

In this edition, more than a dozen client-side marketers and more than 20 agency leaders share their predictions for 2025 about 32 different sectors, specialties and themes. This includes leaders from the UAE Ministry of Finance, Diriyah Company, the Esports World Cup Foundation, Chalhoub Group, Mashreq, Google, CNN, Landmark Group and many more.

This month, we have a special shout-out to BigTime Cr


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.