Campaign Middle East‘s very first issue of 2025 – Predictions 2025 | Digital Agency and Adtech Guide 2025 – is officially out on stands. The edition reflects the energetic start that the region’s brand and marketing industry has had to the year, and sets the tone for the months ahead.
In this edition, more than a dozen client-side marketers and more than 20 agency leaders share their predictions for 2025 about 32 different sectors, specialties and themes. This includes leaders from the UAE Ministry of Finance, Diriyah Company, the Esports World Cup Foundation, Chalhoub Group, Mashreq, Google, CNN, Landmark Group and many more.
This month, we have a special shout-out to BigTime Creative Shop, who built on Campaign Middle East’s brief to design an excellent Cover Page, as well as an equally compelling opener to the Prediction 2025 section of the magazine.
Predictions: Sneak-peek into the print edition
From evaluating key themes for the year such as hyper-personalisation, AI-guided decision making, social impact, DEI and sustainability to evaluating the year ahead for gaming, experiential, print, broadcast, radio, digital, social media, outdoor ads, programmatic, measurement and more, this edition is a must-read before we embark on the year ahead.
Campaign Middle East’s 335th print edition also has a stellar Cover Feature article focusing on those who matter most: Customers. We raised a critical question: Are we truly enabling enhanced customer experiences, sharing meaningful stories, and prioritising people instead of merely pushing products? Leaders from du, Virgin Mobile, ROSHN Group, TECOM Group, Havas Media Middle East, UM MENAT, Think/Big Consulting, Publicis Media, and Wavemaker MENA weighed in.
Through conversations with brand-side and agency leaders, a few common threads being woven into the tapestry of the months ahead came to light.
Hyper-personalisation is one such theme, with a leader going as far as to say that “brands that tune into what truly make each of us tick will blow our minds.” While the age of AI has arrived, human ingenuity and creativity remains the need of the hour. Also, amidst the digital and social media fatigue plaguing our society, memorable experiences and immersive, relatable storytelling are expected cut through the ‘noise’ in 2025.
Industry insights
We also ask a score of subject matter experts across the industry an interesting question in the Industry Forum section of the magazine: Will we see a greater move towards AI agents for tasks such as content creation and customer interactions? Pore through the magazine to view their answers.
Emma Campbell, from the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Emirates NBD’s Mai Cheblak share their take in our client-centric section called Brand Focus, while Petromin Corporation’s Hussein Dajani and Mindshare KSA’s Darine Elkaissi discuss strategies for 2025 in the Saudi Focus section.
Meanwhile, TBWA\Raad’s Reda Raad also walks us through the benefits of investing in people, embracing flexibility and celebrating meaningful work, and Publicis Groupe ME&T’s Tahaab Rais comes out as autistic in an act of hope to inspire others.
Digital Agency and Ad Tech Guide 2025
The January 2025 edition of the Campaign Middle East magazine also offers a detailed guide of digital agencies and adtech players in the Middle East.
This annual directory of digital agencies and adtech players shares key details, including their contact details, the services they provide, the clients they currently serve, as well as insights from top leaders in the industry.
Read the read latest issue below or click the link here.
