With the Arab world rapidly growing as a digital-first region with an expanding internet and social media usage, this trend has also seen the growth of video platforms and video advertising. The pandemic accelerated the digital transformation and more people are connecting online for video content. According to the Asda’a BCW’s Arab Youth Survey, during the Covid 19 outbreak, the Arab youth watch 67 per cent more streaming video.
While traditional TV is far from dead, advertisers and planners are now thinking along the lines of converged video advertising. Whether on television or digital, video is the ideal format to build a brand, raise awareness and educate viewers.
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