Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years.
Position: Media Executive, UM MENA
As a new-joiner within the media industry, telling people what I do at first seemed difficult. My job description to friends and family varied from “advertising for brands” to “media bookings”. This, however, was my first month in media. Following this, my first year working with UM taught me a lot.
Not only was my role exciting, but was different from what people assumed I do. Being a media executive is much more than the designation mentions. And now when I’m asked what I do, my answer has convincingly shifted to: “
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Tags:UM
