FeaturedVideo & AudioAustyn Allisonposted on Jul. 15, 2017 at 1:52 amCampaign Cannes Diaries 2017: Kevin AlloccaAustyn Allisonposted on Jul. 15, 2017 at 1:52 amShare on FacebookShare on TwitterShare on LinkedIn Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral. Tags:Campaign Cannes DiariesCannescontentGooglevideoYouTubeprevious articleCampaign Cannes Diaries 2017: Laura Jordan Bambacknext articleCampaign Diaries: Mina Al-Oraibi, editor in chief, The National You Might Also LikeThese are Campaign Middle East’s Work picks for May 2026Jun 3, 2026Evolving luxury: where creation meets connectionJun 3, 2026Female leadership and the power of emotional intelligence in times of crisisJun 3, 2026Brazen MENA announces four new client winsJun 3, 2026How AI is not replacing creativity, just changing what it looks likeJun 3, 2026Premiumisation 2.0: Creating value in a polarising GCC beauty marketJun 3, 2026UAE Government Media Office launches guide for government media contentJun 3, 2026Why the UAE’s compressed second half will reward clarityJun 3, 2026The weekend mindset: exploring the stories behind the headlinesJun 3, 2026
