FeaturedVideo & AudioAustyn Allisonposted on Jul. 15, 2017 at 1:52 amCampaign Cannes Diaries 2017: Kevin AlloccaAustyn Allisonposted on Jul. 15, 2017 at 1:52 amShare on FacebookShare on TwitterShare on LinkedIn Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral. Tags:Campaign Cannes DiariesCannescontentGooglevideoYouTubeprevious articleCampaign Cannes Diaries 2017: Laura Jordan Bambacknext articleCampaign Diaries: Mina Al-Oraibi, editor in chief, The National You Might Also LikeRaffles pins it on the butler with new global campaignSep 20, 2024Future of AI in PR: A ‘powerful ally’ that can help humanity winSep 20, 2024Aaron Starkman to chair Big Global Awards judgingSep 20, 2024Paul Pogba features in Beyond, part of Omniyat Group campaignSep 20, 2024MullenLowe MENA claims 5 top awards at New York AME FestivalSep 20, 2024Publicis Groupe builds commerce marketing with Mars United acquisitionSep 20, 2024The power of programmatic DOOH, brand engagement in MENASep 19, 2024UAE, KSA consumers want AI clones to vet ads, shop for them by 2035Sep 19, 2024Why creativity still matters more than dataSep 19, 2024
