FeaturedVideo & AudioAustyn Allisonposted on Jul. 15, 2017 at 1:52 amCampaign Cannes Diaries 2017: Kevin AlloccaAustyn Allisonposted on Jul. 15, 2017 at 1:52 amShare on FacebookShare on TwitterShare on LinkedIn Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral. Tags:Campaign Cannes DiariesCannescontentGooglevideoYouTubeprevious articleCampaign Cannes Diaries 2017: Laura Jordan Bambacknext articleCampaign Diaries: Mina Al-Oraibi, editor in chief, The National You Might Also LikeThe era of perfect branding is over. People want human brands.Jun 25, 2026Day 3 at Cannes Lions: 16 MENA wins and leaders say the quiet part out loudJun 25, 2026Why perceived value matters more than discount valueJun 25, 2026Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into brandingJun 25, 2026ChatGPT latest updates improves consumer discovery and everyday workflowsJun 25, 2026AI platform updates you need to know from June 2026Jun 25, 2026RAIYN launches to unite four MENA comms firms under one networkJun 25, 20269Yards Communications names Omar Sarieddine as CEOJun 25, 2026The experience gap: disconnect between delivery and customer encounterJun 25, 2026
