FeaturedVideo & AudioAustyn Allisonposted on Jul. 15, 2017 at 1:52 amCampaign Cannes Diaries 2017: Kevin AlloccaAustyn Allisonposted on Jul. 15, 2017 at 1:52 amShare on FacebookShare on TwitterShare on LinkedIn Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral. Tags:Campaign Cannes DiariesCannescontentGooglevideoYouTubeprevious articleCampaign Cannes Diaries 2017: Laura Jordan Bambacknext articleCampaign Diaries: Mina Al-Oraibi, editor in chief, The National You Might Also LikeWhy destination marketing is more human than you thinkJul 16, 2026Is video podcasting diluting what made audio powerful?Jul 16, 2026Campaign Middle East 40 Over 40 2026: Ali Zein, Saatchi & Saatchi Middle EastJul 16, 2026The case for domestic tourism marketingJul 16, 2026Campaign Middle East 40 Over 40 2026: Junwen Wang, Cheil MEAJul 16, 2026Why residents, not tourists, are shaping the 2026 summer seasonJul 16, 2026Podcast: L’Oréal’s Olfa Messaoudi & Snap’s Antoine Challita on the creator economyJul 16, 2026Podcasting in a fragmented worldJul 16, 2026Experience is the message: How MCH Global shapes culture through the places it works inJul 16, 2026
