FeaturedVideo & AudioAustyn Allisonposted on Jul. 15, 2017 at 1:52 amCampaign Cannes Diaries 2017: Kevin AlloccaAustyn Allisonposted on Jul. 15, 2017 at 1:52 amShare on FacebookShare on TwitterShare on LinkedIn Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral. Tags:Campaign Cannes DiariesCannescontentGooglevideoYouTubeprevious articleCampaign Cannes Diaries 2017: Laura Jordan Bambacknext articleCampaign Diaries: Mina Al-Oraibi, editor in chief, The National You Might Also LikeImplications of Google’s third-party cookies decision on marketingJul 26, 2024Edelman hires new Head of Abu Dhabi leaderJul 26, 2024Division delivers watch hours ≡ 30 years in Saudi Nissan campaignJul 26, 2024Sustaining hype: How brands can maintain viral momentumJul 26, 2024Chupa Chups takes MOE store to custom Roblox gaming ‘paradise’Jul 26, 2024“More unexpected thrills than an Italian soap opera”Jul 26, 2024Publicis Groupe set to acquire influencer marketing platform InfluentialJul 26, 2024beIN Sports reveals MENA viewership for Spain-England Euro 2024 finalJul 26, 2024Khaleej Times on the ‘why’ behind an Arabic edition after 46 yearsJul 26, 2024
