FeaturedVideo & AudioAustyn Allisonposted on Jul. 15, 2017 at 1:52 amCampaign Cannes Diaries 2017: Kevin AlloccaAustyn Allisonposted on Jul. 15, 2017 at 1:52 amShare on FacebookShare on TwitterShare on LinkedIn Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral. Tags:Campaign Cannes DiariesCannescontentGooglevideoYouTubeprevious articleCampaign Cannes Diaries 2017: Laura Jordan Bambacknext articleCampaign Diaries: Mina Al-Oraibi, editor in chief, The National You Might Also LikeGuerlain lights up luxuriously on the Burj KhalifaApr 26, 2024VOX reimagines cinema to maintain “competitive advantage”Apr 26, 2024X (Twitter) hiring brand strategist for Middle EastApr 26, 2024Saudia’s latest campaign takes off with a new travel showApr 26, 2024Aramco signs four-year sponsorship deal with FIFAApr 26, 2024Heavens Portfolio expands into DubaiApr 26, 2024PRCA MENA Award 2024 winners announcedApr 26, 2024Kantar reveals 2024 Creative Effectiveness Awards winnersApr 26, 2024Home Centre introduces new initiative to support community post-rainfallApr 26, 2024