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Campaign Big Global Awards 2025: winners revealed

Amongst the Campaign Big Global winners, Play Life by Droga 5 London & Accenture Song Middle East for Qiddiya took a finalist spot in the Media Channel: Film category. 

Big Global winners

UK-originated shop Uncommon Creative Studio won six prizes at the Campaign Big Global Awards today, half of which were for its work with British Airways.

Rethink was the next most-awarded agency, with the Canadian outfit picking up three gongs, including two for Kraft Heinz.

US agencies Courage and Mojo Supermarket | Creative X, and UK shops Mother and VCCP, all picked up a brace of wins.

In their second year, Campaign’s Big Global Awards drew entries and winners from four continents.

These international awards celebrate creative projects from agencies big and small in the UK, Canada, the US and beyond for brands including Uber, KFC and Facebook.

From the MENA region, Play Life by Droga 5 London & Accenture Song Middle East for Qiddiya took a finalist


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.