Samsung
Publicis Communications’ PR agency MSL Group won the Samsung Gulf Electronics PR account from Omnicom’s Fleishman Hillard in January, following a competitive pitch. The agency has represented Samsung’s Middle East and North Africa corporate and headquarters account since winning it in a 2015 pitch.
Huawei
In February, Huawei put its regional media planning and buying account out for tender. Interpublic’s Initiative MENA successfully defended the account in a pitch that included Omnicom agency PHD and Publicis Groupe’s Zenith. In November, PHD announced it would be working with Huawei in Lebanon.
Arabian Automobiles
Initiative MENA in March won the media p
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