1
Sayidaty
#FrontRow
Media partner: Twitter
One of three live shows produced by media partners on Twitter (as well as #HawanahZein and #YallaGoal), the Arabic series kept viewers informed of what was happening at the major fashion weeks of the season. #FrontRow streamed 10-minute segments covering events in New York, London, Milan and Paris.
2
Durex Arabia
No one has to know
Agency: Havas
A video on Durex Arabia’s social channels plays on the awkwardness associated with buying condoms, and showed how Durex can be bought anonymously through online retailer Souq.com. The packaging is “momproof”, “receptionistproof” and “neighbourproof”.
3
Panadol
Virtual pain kill
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