1
Deadpool 2
Fountain
Agency: Livingroom
When one of the silver pearl divers attached to Dubai Mall’s fountain changed colour, people were quick to notice the offbeat plug for Deadpool 2. The film’s star, Ryan Reynolds, tweeted an image of the stunt, giving it global viral visibility.
2
Nissan
#SheDrives
Agency: TBWA/Raad
After the news broke that women would be allowed to drive in Saudi Arabia, Nissan gave a group of young women the chance to get behind the wheel and learn to drive. The women, worried about how their family members would react, found Nissan had invited their fathers, brothers and husbands to take on the role of instructor and show solidarity with the cause.
3
Ikea
Bull
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