As the month of Ramadan approaches, businesses and media outlets are gearing up to target consumers in the region. For many brands, this is the busiest time of the year. The Holy Month serves as an opportunity for marketers and advertisers to connect with an audience in a way that aligns with the values of the community.
Currently, brands across the world are facing a new challenge – audiences across the world are changing in the way they consume content. A lot has happened over the last three years. In the region, we have witnessed a pandemic, recovery from it, a war, the rise of KSA as an business hub and now, signs of an economic downturn
Factors such as the emergence of social media, personalisation and data privacy concerns are creating the new landscape for content. Platforms such as TikTok and Instagram help marketers innovate and create new ways of engaging with their community. While digitisation continues to have an impact on consumer shopping and media habits, people are venturing out of home more than they ever did. With these changes, will this Ramadan’s marketing be more digitally focused than last years?
As we start the new year, learn how to create an engaging experience for your audience. While we look forward into 2023, explore how hybrid experiences, Web 3.0 and the evolution of retail media can help you accelerate in the changing marketing landscape.
With old traditions, new consumer habits and progressive tech, get prepared for a year like never before.
Campaign’s Breakfast Briefing on Ramadan Advertising and The Year Ahead for Marketing and Media is an excellent opportunity for platforms, agencies and brands to understand how to engage with consumers in the region, increase brand awareness and drive sales throughout the year. The event features a variety of interactive activities such as panel discussions, talks and Q&A sessions with industry experts.
Campaign Breakfast Briefing: Ramadan Advertising & the Year Ahead for Marketing and Media
Venue: Grand Plaza Mövenpick, Media City (Google map link)
Date: Friday | February 17
Time: 8 – 11am
The Agenda
08:00am: Registration & Breakfast
9:00am: Chair’s opening remarks
9:05am: Keynote Speech – Topic & Speaker TBC.
9:20am: Panel 1 : How leaders are navigating the evolving advertising landscape to best serve customers
The ever-evolving digital advertising landscape is creating new opportunities for brands to build closer connections with customers. In this session, Amazon Ads brings together business leaders from the worlds of brand, agency and retail to discuss the challenges they are solving for and their learnings on building meaningful customer connections during Ramadan and beyond.
Speakers:
Moderator: Sal Vakilian | CPG Industry Lead, Amazon Ads MENA
Mehdi Moutakil – CMO | Loreal Middle East
Maria Poulton – Managing Director | UM UAE
Sumit Kapoor – Director of Marketing & Prime | Amazon MENA
10:00am: Panel 2: Old traditions, new habits
As audiences turn digital, marketers are looking for innovative ways to provide a new experience for consumers while holding on to the core values of Ramadan. In this session, panel speakers will address how content has evolved during Ramadan in advertising, whether the industry has been playing safe with traditional messaging, how the younger generation reacts to traditional content and how marketers can adapt to new forms of media consumption.
Speakers:
Moderator: Aakriti Goel | Head of Strategy & Insights | Leo Burnett
Dzila Dik – Marketing Manager | Lego MEA
Lara Abizeid – Equity Innovation & Marketing Excellence Director MENAP | Mondelez
Amer Chehab – Head of Agency Development | Snap MENA
Mona Al Borno – UAE Marketing Director | Majid Al Futtaim Shopping Malls
10:45am: Q&A
10:50am: Closing comments
