MBC Media Solutions (MMS), the commercial arm of MBC Group, in partnership with Sephora customised a backstage beauty hub where Saudi Idol contestants can create iconic looks every week with the Sephora Pro Team.
Sephora is the official beauty sponsor for the first season of Saudi Idol. The show will be taking place in Riyadh and will be aired on the MBC Group TV and digital channels.
The Sephora ‘pro-team’ will be welcoming all contestants, judges, and idol hosts, as they rally through the nine live performances up to the final, which will air on March 15. The team will be introducing them to the trendiest beauty tips and tricks to ensure they are looking and feeling their best during the live sessions.
A Sephora spokesperson said that, “The ‘Saudi Idol Sephora Beauty Studio’ is the perfect backstage area, designed to amplify the Sephora DNA – it includes a customised beauty hub, a perfectly curated and relaxing interview space, and a product hub, which allows viewers to experience the newest, hottest, and most exclusive products from Sephora.”
Meanwhile a spokesperson from MMS said that the company is proud to be a part of this campaign and in connecting Sephora with their Saudi audiences, enabling them to build a strong relationship with Saudi youth and familiarise them with their products through showcasing the latest beauty trends out there.