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posted on Jan. 29, 2025 at 9:05 amJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

posted on Jan. 29, 2025 at 9:05 amJan 29, 2025

Capitalising on Call of Duty’s proximity chat – a voice feature that lets players talk, joke or trick their opponents – the campaign lets gamers offer up a bucket of finger-lickin’ chicken to 'barter for mercy'.

The virtual warzones of Call of Duty, KFC, and TBWA\Raad have combined for a bold, disruptive campaign that now permits gamers on the verge of being killed the opportunity to negotiate for their survival by offering other gamers vouchers to a ‘Bribe Bucket’ in exchange for being spared.

Capitalising on Call of Duty’s proximity chat – a voice feature that lets players talk, joke or trick their opponents – the campaign lets gamers offer up a bucket of finger-lickin’ chicken to ‘barter for mercy’.

“With the Bribe Bucket, we’re not just serving chicken — we’re giving players a whole new way to win,” said Ahmed Arafa, Chief Marketing Officer for KFC MENAPAKT & CIS. “In

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Tags:Advertising Ahmed Arafa Bribe Bucket Call of Duty Call of Duty kills Chicken discount Gamers gaming Joe Lahham KFC KFC bucket marketing Proximity Chat TBWA\Raad vouchers

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.