Leo Burnett Beirut has created a new campaign for one of Lebanon’s strong, traditional, Turkish coffee brands. Briefed to establish a positioning that is culturally relevant and that people could relate to without compromising the brand’s “classy look and feel”, the TVC features Abu Nazih and is the first phase of a campaign which tackles the tradition of fortune telling in coffee cups. The execution is a balance of Abou Nazih’s typical ‘I-know-all character’, coupled with Café Super Brasil’s enabling powers and the political circus that is Lebanon’s parliament.
Project Tobseer
Client Café Super Brasil
Creative agency Leo Burnett Beirut
Chief creative officer Bechara Mouzannar
Creative director Areej Mahmoud
Copywriters Tania Saleh, Areej Mahmoud, and Wissam Smayra
Client servicing Jad Hindi and Ranwa Sinno
Art directors Tania Saleh, Nayla Baaklini
Director Wissam Smayra
Producer Danielle Moussalli
Production company Intaj
Exposure TV, online
