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C2 Comms appoints Saurabh Dahiya as Head of Strategy and Planning

With nearly two decades of experience in strategy and brand-building, Dahiya will continue to architect questions, narratives and solutions to drive commercial impact with the power of data, logic and the magic of creativity.

Saurabh Dahiya, Head of Strategy and Planning, C2 CommsSaurabh Dahiya, Head of Strategy and Planning, C2 Comms

Independent creative agency C2 Comms has appointed Saurabh Dahiya as its new Head of Strategy and Planning to build on its commitment to deliver unignorable brand solutions across the Middle East region.

With nearly two decades of experience in strategy and brand-building across the Middle East and Asia, Dahiya brings a distinctive blend of what the agency calls ‘full-brained thinking’, provocation and leadership acumen to his new role.

His strategic expertise spans automotive, aviation, banking, consumer durables, FMCG and real-estate, having partnered with some of the world’s most recognised brands to drive growth.

At C2 Comms, Saurabh will lead the agency’s strategy and planni


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.