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Businesses are struggling to stay afloat. Don’t take away their lifeline – Facebook’s David Fischer

By David Fischer, Chief Revenue Officer at Facebook

Starting a new business is always a risk, but it’s a risk that ambitious and talented people take every day across the world. Even during this time of great uncertainty, when doors are closed to foot traffic, people are finding ways to make it work. They’re moving business online, finding customers online, and interacting with new people, from new places, and exploring new markets.

The fact that so many businesses – with everything on the line – choose to invest their marketing dollars with Facebook is a privilege we don’t take lightly.

We know from years of experience that the best way for businesses of all sizes to make every marketing dollar count is to efficiently reach the c


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