Burger King has released an “emotional” commercial to celebrate 20 years of Burger King in the Middle East. Shot around Dubai by young directors Sebastian Funke and Jan Vogel and set to a soundtrack by Joe Dickinson of BKP, the pan-Arab ad is rolling out across TV, online and cinema.
Project 20 Years Young
Client Burger King Middle East Restaurant Service Center
Creative agency Lowe MENA
Agency producer MINT MENA/Dolly Saidy and Souraya El Far
Creative drector Shaun Dean Thomas
Directors Jan Vogel & Sebastian Funke
Production company Filmmaster MEA
Stylist Alessandra Vanni
Art department Paola Crepaldi
Executive producer Tony Lehal
Music Joe Dickinson – BKP
Post-produc
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Awesome TVC!
I’m not a fan of this, it contains zero brand identity. This could quite easily be re-used for Coca-Cola, McDonalds, Mountain Dew etc etc….
If a brand is going to celebrate heritage, for me it needs to contain something nostalgic which makes me recognize where it has come from – not just a montage of young people enjoying themselves in our city.
Agreed – easily interchangeable –