Project Agora, a media technology company in EMEA, is now set to introduce its innovative and shoppable ad-experience “Magic Story”, which aims to bring the familiar “Story” format from social media to the open web in a brand-safe environment.
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The interactive ad experience provides a tagging feature for shoppable elements and tap-through CTAs across different visual assets including video and gifs, giving consumers a great user experience and driving deeper product engagement. Advertisers can seamlessly and simply repurpose their existing assets from their Social Stories to the
