In the new age of AI and the hype around it, everyone is trying to capitalise on its maximum potential thinking it’s the silver bullet for all the marketing problems.
But AI is an enabler, not a strategy. Hence, I believe it is crucial to take a step back and revisit our approach. We need to thoroughly analyse our decision-making process and strategic thinking, which cannot be replicated by AI but can definitely be complemented by it. It is time to revisit the fundamentals of marketing, going back to Marketing 101.
With the emergence of AI, we are still exploring the best use cases and determining how to effectively incorporate such a tool into our day-to-day marketing plans. AI can only produce
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