Digital-only marketing company The Brandtech Group, which is also a global generative AI (Gen AI) marketing firm, has unveiled proprietary technology called “Bias Breaker” that tackles bias in foundation models.
This technology is part of Brandtech’s raft of initiatives to promote and set boundaries for the ethical use of generative AI, including a blueprint to create an ethical Gen AI policy.
Rebecca Sykes, Partner and Head of Emerging Technology, The Brandtech Group, said: “As very early adopters, we have a responsibility to lead. We believe all companies that use Gen AI should commit to what they will and won’t use it for and be transparent about this. We are committed to
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
