Few would refute the notion that chaos reigned in 2023. So much so, in fact, that it was our agency’s “Word of the Year.”
Particularly in the Middle East, we in the communications industry have had to learn new ways to navigate a collective sense of instability that has taken over in the midst of devastating times.
So what do we make of the frenetic ‘dynamism’ that we’ve come to expect as the norm?
And how do we prepare ourselves for the reality of the times, aware of all the blindspots and ahead of the curve?
As communicators, leadership counts on us to offer sound counsel when an organisation’s reputation is threatened – but is it enough to be able to rea
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