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posted on Nov. 19, 2024 at 11:47 am

‘Brand storytelling isn’t about advertising; it’s about serving the audience’s needs’

posted on Nov. 19, 2024 at 11:47 am

Bloomberg Media Studios' Ashish Verma explains how blending creativity, context, and cost-effective strategies with strategic content marketing can elevate a brand’s presence, drive engagement, and build long-term loyalty.

Ashish Verma, Global Head of Bloomberg Media Studios discusses smart storytelling at the Athar Festival in Riyadh.
Brands across the Middle East, especially in Saudi Arabia, have been focusing heavily on forging deeper, more meaningful connections with their local and regional audiences.
In order to achieve this and differentiate themselves in a competitive and crowded landscape, brands have been exploring routes to humanise their identity and align their values with those of their consumer by turning to value-driven storytelling and culturally sensitive narratives.
At the recent Athar – Saudi Festival of Creativity held in

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Tags:Ashish Verma authenticity Bloomberg Media Studios brand advocates brand purpose Brand Values brands communities content marketing context cost-effective strategies creativity Culture Engagement Identity local audiences meaningful connections regional audiences selling storytelling

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.