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posted on Feb. 04, 2025 at 5:46 pm

Brand Focus: One human connection at a time

posted on Feb. 04, 2025 at 5:46 pm

Emirates NBD’s Mai Cheblak talks about what it takes for brands to cut through the noise and build customer loyalty.

Mai Cheblak, Head of Corporate Marketing at Emirates NBD
Digital transformation has altered the way content is consumed, with the increasing use of screens and technology. Branding experts have been presented with a unique set of opportunities that are different from face-to-face engagement.
While performing seamlessly, digital media can be competitive and vying for a short attention span. It has been proven over time that effective, impactful storytelling can successfully bring the customer closer to the brand and establish loyalty. The ultimate goal is to give the customer an experience that they cannot forget.
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Tags:accountability Brand Focus community engagement Digital Transformation Emirates NBD Head of Corporate Marketing human connection immersive experiences Mai Cheblak narratives Responsibility

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.