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Brace yourself for revenge consumerism – by Elie Haber

By Elie Haber, managing partner, Fusion5

 

By Elie Haber, managing partner, Fusion5

As the entire planet faces one of the most dramatic events in modern times, the Covid-19 pandemic has fundamentally changed how we work, do business, and pretty much live. The once taken for granted rituals such as the daily commute to work, stopover to grab a coffee on the way, summer travel plans, dinner with friends, happy hour, even a handshake, are alas a thing of the past. Consumers the world over, myself included, are being humbled by this crisis. Be it from the looming threat of job cuts or the first-time experience of working from home, add to that homeschooling


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