Trampoline and freestyle playground BOUNCE has opened its doors in Riyadh, Saudi Arabia with a campaign designed to celebrate the freestyle spirit and continued evolution of the youth-led lifestyle brand.
The social-first campaign, developed in partnership with Stereo Creative, was built for a generation seeking spaces where real-world belonging replaces the scroll.
“GCC teens are the most digitally connected generation in the world, and our insight tells us they are also among the most socially underserved.” said Kayleigh Owen, Director of Marketing for BOUNCE Middle East. “’This Is Social’ is our response to that, it’s a platform built on genuine cultural understanding – developed with local communities, not just for them. As we open our new venue in Riyadh, this also marks an exciting new chapter of growth for BOUNCE across Saudi Arabia – a market we are genuinely committed to for the long term. Alongside that, we’re creating spaces where a generation who grew up online can find something screens simply can’t give them.”
To elevate the brand beyond activity into emotion, the campaign moves beyond traditional advertising to create opportunities for participation and community through social-first content, real-world moments and user-generated storytelling.
BOUNCE embedded itself in the local creative community, partnering with Riyadh-based parkour crews and DJs whose work lives in the same cultural world as the audience, treating youth culture as a co-author. Arabic transcreation was also central to the process – not translation, but a full reimagining of tone, language and references for a Saudi audience, ensuring the brand speaks to Riyadh teens in a voice that feels genuinely theirs.
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The apporach gave the campaign the right tone and to re-engage teens and young adults. Stereo Creative developed the strategy with regional scalability in mind, allowing the platform to expand across markets including Saudi Arabia, the United Arab Emirates and Qatar while still feeling culturally relevant to each location.
“Helping BOUNCE re-energize its brand has been a fun challenge for our team,” said Alex Menzies, Creative Director at Stereo Creative Dubai. “In a world where everyone’s connected everywhere, we wanted to focus on the moments people truly show up for. The ones people value the most, which only exist when you’re physically present. Creatively, that meant building a campaign that feels less like traditional advertising and more like an invitation into the energy and social rituals that define youth culture in Riyadh today.”
The launch will feature still and AV assets supported by an integrated ecosystem spanning digital, in-venue print, social platforms including TikTok, Instagram, YouTube and Facebook, owned channels, out-of-home and paid programming, alongside in-venue experiences. Fan challenges and participatory moments will encourage visitors to become part of the BOUNCE community and create their own shareable content.
Part of the ‘Life Unfiltered’ brand platform, ‘This is Social’ champions the real moments, the people it brings together and the energy created from the first bounce, captured as it happens inside every venue.
BOUNCE is undergoing its most significant brand evolution to date – a redefinition of what a trampoline park can be for the region’s teenagers, shifting from activity destination to genuine social infrastructure for a generation that’s craving it.
Together, Stereo Creative and BOUNCE aim to set a new benchmark for youth-focused, socially driven brand experiences in the region, redefining how the next generation connects, creates and moves.
Credits:
Client: BOUNCE
Kayleigh Owen, Marketing Director
David Oyedele, Brand Marketing Manager
Agency: Stereo Creative
Alex Menzies, Creative Director
Fred Ross, Design Director
Mae Nguyen, Creative Strategist
Emily Turner, Senior Project Manager
Annie Milova, Designer
Damian Gromczak, Motion Designer
Production: Magnet Connect
Zeus Merhi, Photographer and Director
Emi Arganaraz, DOP
Celia-Jane Ukwenya, Stylist
