For BOND, getting their brands and businesses perfectly in sync with the world around them is the greatest test for leaders today. In a world where customers and cultures, technologies and government ambitions are all moving, BOND believes the brands that will win in the future will be flexible and fast in everything they do, everywhere, all the time – what they term a “living brand system”.
To this end, as of April, the agency has appointed Matt Horobin as partner and head of strategy. Most recently leading brand, marketing and digital functions at DXB and Abu Dhabi Airports, Matt has over 20 years of experience designing and building connected brand systems for some of the world’s
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