Black Lives Matter proves that today more than ever, brands are being held accountable for their words
The unjust killing of George Floyd on 25th May has ignited an inspiring wave of protest around racial inequality, systematic injustice, and police brutality. Following the video footage of the incident going viral, tensions have escalated in the US, with voices echoing support all around the world for the Black Lives Matter Movement (BLM) in the form of organized protests, petitions, and a widespread call to action on social media. Although we’ve seen starkly similar events draw attention and public outrage in recent years, this incident seems to be the straw that broke the camel’s bac
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