Black+Decker has launched a new campaign for Ramadan, highlighting the importance of family members coming together in the kitchen to create “unforgettable moments” during the season.
The campaign is a nod to the idea that the home environment can be a strong foundation to teach young children about the importance of supporting family members with home chores and play an active role in the household.
Recently, the brand also launched an umbrella campaign called ‘Easy Life, Balanced Home’ that pushes for greater dialogue on breaking gender stereotypes in homes and encourages social change around distribution of household chores.
The new Ramadan campaign is the latest add
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