Big Kahuna Films CEO Eddy Rizk has revealed key partnerships following the official launch of Vibe Content Creators to handle small to medium-scale projects. Firas Medrows joins as the Chief Operating Officer at Vibe Content Creators, and Ashish Varghese joins the team as Director and Executive Producer.
Vibe Content Creators has been established at a crucial juncture in the industry where short-form video content is in high demand, requiring low-cost, small to medium-scale productions.
However, these productions have historically been taken up by one-man shows or pop-up production houses that have often been unable to meet the standards, expectations, and quality requirements of brands and clients.
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Vibe Content Creators bridges this gap in the market by delivering low-cost projects and short-form video content without compromising on quality, and leverages technology to exceed client expectations.
Emphasising the importance of collaboration in today’s evolving company structure, Eddy Rizk, CEO of Big Kahuna Films, said, “I firmly believe in the power of partnerships, especially with the right partners, where each brings a complementary set of skills that enhance each other and drive the company’s growth.”
Rizk added, “Partnering with Firas and Ashish was a pivotal decision for Vibe’s success. Together, they bring a wealth of expertise, from production and creative direction to the recent integration of AI into our workflow, enhancing both quality and efficiency.”
Through its partnerships, Vibe Content Creators has explored how AI can make a small team more cost and time efficient. With the latest text-to-video technology, Vibe Content Creators has also unveiled partnerships that offer ways to transform content while preserving its originality.
Firas Medrows, Chief Operating Officer at Vibe Content Creators, said, “I’m excited to bring 25 years of creative experience to Vibe, along with a fresh perspective on how we approach production for our clients. In today’s world, creativity isn’t just about having a great idea, it’s also about how we use technology to bring those ideas to life. At Vibe, we embrace this shift, especially in how AI is transforming both the creative process and execution.”
Medrows added, “Behind every remarkable AI creation stands a brilliant human mind. By blending creative vision with the latest technological advancements, we aim to redefine what’s possible in content creation, enhancing our efficiency and agility to deliver more cost-effective solutions for our clients while maintaining the high production standards we’re known for. We are in the process of fully integrating AI into our operations and are excited to share groundbreaking developments soon.”
Additionally, within its event company Greenroom, Big Kahuna Films is delving into new technologies to provide clients with innovative solutions beyond traditional approaches.
Put together, Big Kahuna Films, Vibe Content Creators, and Greenroom Event Management, along with “soon-to-be-announced” collaborations, are fully equipped to manage projects across various budget ranges. This allows the partners to offer clients comprehensive 360° campaigns that are tailored precisely to their objectives and needs.
Director and Executive Producer Ashish Varghese said, “The demand for content production has surged in recent years, but this increase has often led to a noticeable decline in production quality. That’s where VIBE steps in, dedicated to upholding the highest standards in content creation. At Vibe, we believe that a small or medium budget should never mean compromising on quality, it’s about adopting a smart, efficient approach. By streamlining overhead costs and collaborating with top-tier talent, we consistently deliver outstanding results, no matter the budget.”
“Barely a year since our launch, we have already set new standards in content production. Our dedication to quality is a defining factor that sets us apart in the industry, enabling us to meet and exceed client expectations with every project,” Varghese added.
