Bia Brands has announced its acquisition of rights to HELLO! Arabia and HELLO! Indo-Arabia.
The company is an umbrella entity that houses multiple brands in the luxury media and brands sector.
According to the Bia Brands Founder Sudhakar Adapa, the acquisition titles will provide the company’s brands a strategic advantage in GCC countries, a key market for the brands.
Hello! Arabia and Hello! Indo-Arabia will focus on luxury lifestyle content with “distinctive Arabian flair,” and stories about regional and international celebrities, the company said. The titles will also sport a new look and feel.
Sudhakar
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