Bia Brands has announced its acquisition of rights to HELLO! Arabia and HELLO! Indo-Arabia.
The company is an umbrella entity that houses multiple brands in the luxury media and brands sector.
According to the Bia Brands Founder Sudhakar Adapa, the acquisition titles will provide the company’s brands a strategic advantage in GCC countries, a key market for the brands.
Hello! Arabia and Hello! Indo-Arabia will focus on luxury lifestyle content with “distinctive Arabian flair,” and stories about regional and international celebrities, the company said. The titles will also sport a new look and feel.
“Taking the reins of HELLO! Arabia and HELLO! Indo-Arabia has been a proud moment for me. In today’s ever-evolving global business landscape, it’s imperative for us to build strong, global brands,” said, Sudhakar Adapa, Founder & CEO, Bia Brands.
“Media plays a pivotal role in this journey. HELLO! Arabia and HELLO! Indo-Arabia, both being globally renowned luxury and celebrity magazines, provides us with a unique leverage to access the vibrant GCC countries.”
The publications HELLO! Arabia and HELLO! Indo-Arabia will be available in English and Arabic across a multi-platform format including digital, print, events and audio.
