Sometimes, it’s helpful to take a approach grounded and ask ourselves what we ought to be focusing on now, in order to turn future-focused strategies around new technologies such as AR, VR, and AI into a reality.
Campaign Middle East has been talking to leaders with decades of experience across creative and digital marketing and brand-building – and here’s a quick synopsis of their thoughts.
What people are talking about: Far too many articles, opinions, surveys, and anecdotal case studies are floating around about the potential benefits of integrating AR, VR, and AI into brand building and marketing efforts.
What people ought to be talking about: Not enough has been shared ab
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
