The mobile apps marketing landscape is shifting from merely acquiring installs to focusing on retaining high-value users. According to AppsFlyer’s State of Gaming App Marketing Report for 2024, the dynamics of user acquisition and engagement have evolved significantly.
In 2023, global spending on gaming app installs reached $29 billion, with a notable $6.6 billion spent on iOS and $5.5 billion on Android. Despite high costs, apps are learning that installs alone aren’t enough; the real challenge is engaging users effectively post-install.
In verticals like fintech and e-commerce, early engagement remains crucial. AppsFlyer’s report highlights that in gaming, users who make in-app pur
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
